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BRAND AND HERITAGE AKNOWLEDGEMENT
Corresponding Author(s) : Miya Dewi Suprihandari
International Research of Multidisciplinary Analysis,
Vol. 1 No. 8 (2023): International Research of Multidisciplinary Analysis
Abstract
Kalimantan heritage is one of the many cultural assets owned by the Indonesian nation from hundreds of other cultures. One culture that is highly admired is the typical Kalimantan batik which is liked not only by native people of Kalimantan. However, it seems that these batik motifs have not been attached to the brands of each entrepreneur who produces them, the brands are only pinned by boutiques or small business entities that market them (Kapferer, J.-N., 2004). This needs to get support in the ease of processing and obtaining it for batik cloth production actors from the authorized agency. All of this needs to be done so that the works of local sons and daughters are protected from irresponsible parties. The wealth of Kalimantan batik motifs in general comes from the original motifs of the rich indigenous culture of Kalimantan. Based on several facts, it can be concluded that almost all original batik makers do not have personal brands for the batik works they have made and marketed. For this reason, it is necessary to provide an understanding of the importance of brands on patents for the creative ideas of batik motifs that they make by people who are experts in their fields (Keller, K.L. and Lehmann, DR, 2006).
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- Adie, B. A., (2017), Franchising Our Heritage: the UNESCO World Heritage Brand. Tourism Management Perspectives, 24, 48 – 53
- Agnew, Neville., (1999), In Economics and Heritage Conservation: 11, R. Mason, ed. Getty Conservation Institute, Los Angeles: J. Paul Getty Trus
- Alexander, N., (2009), “Brand authentication: creating and maintaining brand auras”, European Journal of Marketing, Vol. 43 Nos 3/4, pp. 551-62
- Australian Heritage Commission., (2000), Protecting Local Heritage Places: a Guide for Communities, http://www.ahc.gov.au/ publications/localheritage/ahc-2.htm
- Arantes, A.A., (2007), “Diversity, heritage and cultural politics”, Theory, Culture and Society, Vol. 24 Nos 7/8,pp. 290-6.
- Ashowrth, J. G., & Kavaratzis, M., (2009), Beyond the Logo: Brand Management for Cities, Journal of Brand Management, 16 (8), 520 – 532
- Brault, Simon., (2005), The Arts and Culture as New Engines of Economic and Social Development., Policy Options. March-April, 2005: 56-60.
- Hakala, U., Lätti, S., & Sandberg, B., (2011), Operationalising Brand Heritage and Cultural Heritage, Journal of Product and Brand Management, 20 (6), 447 – 456.
- Hassan, A., & Rahman, M., (2015), World Heritage Site as a Label in Branding a Place, Journal of Cultural Heritage Management and Sustainable Development, 5 (3), 210 – 223
- Holbrook, M.B. and Schindler, R.M., (2003), Nostalgic bonding: exploring the role of nostalgia in the consumption experience. Journal of Consumer Behaviour,3(2), 107– 127.
- Hudson, B.T., (2011a), Brand heritage and the renaissance of Cunard. European Journal of Marketing,45 (9/10), 1538– 1556
- Inglehart, R. and Baker, W.E., (2000), “Modernization,cultural change, and the persistence of traditional values”, American Sociological Review, Vol. 65 No. 1, pp. 19-51.
- Kapferer, J.-N., (2004), The New Strategic Brand Management, Kogan Page, London.
- Keller, K.L. and Lehmann, D.R., (2006), “Brands and branding: research findings and future priorities”, Marketing Science, Vol. 25 No. 6, pp. 740-59
- Labadi, S. (2007), “Representations of the nation and cultural diversity in discourses on world heritage”, Journal of Social Archaeology, Vol. 7 No. 2, pp. 147-70.
- Timothy, D.J. and Boyd, S.W., (2003), Heritage Tourism, Pearson Prentice Hall, Harlow, UK.
- Urde, M. (2003), “Core value-based corporate brandbuilding”, European Journal of Marketing, Vol. 37 Nos 7/8, pp. 1017-40.
- Urde, M., Greyser, S.A. and Balmer, J.M.T., (2007), Corporate brands with a heritage. Journal of Brand Management,15 (1), 4– 19
- Van Liebrenz-Himes, M., Shamma, H. and Dyer, R.F., (2007), “Heritage brands – treasured inheritance or ‘over the hill”, paper presented at the Marketing History at the Center Conference (CHARM),Durham,North Carolina,17-20 May, pp.140-5
References
Adie, B. A., (2017), Franchising Our Heritage: the UNESCO World Heritage Brand. Tourism Management Perspectives, 24, 48 – 53
Agnew, Neville., (1999), In Economics and Heritage Conservation: 11, R. Mason, ed. Getty Conservation Institute, Los Angeles: J. Paul Getty Trus
Alexander, N., (2009), “Brand authentication: creating and maintaining brand auras”, European Journal of Marketing, Vol. 43 Nos 3/4, pp. 551-62
Australian Heritage Commission., (2000), Protecting Local Heritage Places: a Guide for Communities, http://www.ahc.gov.au/ publications/localheritage/ahc-2.htm
Arantes, A.A., (2007), “Diversity, heritage and cultural politics”, Theory, Culture and Society, Vol. 24 Nos 7/8,pp. 290-6.
Ashowrth, J. G., & Kavaratzis, M., (2009), Beyond the Logo: Brand Management for Cities, Journal of Brand Management, 16 (8), 520 – 532
Brault, Simon., (2005), The Arts and Culture as New Engines of Economic and Social Development., Policy Options. March-April, 2005: 56-60.
Hakala, U., Lätti, S., & Sandberg, B., (2011), Operationalising Brand Heritage and Cultural Heritage, Journal of Product and Brand Management, 20 (6), 447 – 456.
Hassan, A., & Rahman, M., (2015), World Heritage Site as a Label in Branding a Place, Journal of Cultural Heritage Management and Sustainable Development, 5 (3), 210 – 223
Holbrook, M.B. and Schindler, R.M., (2003), Nostalgic bonding: exploring the role of nostalgia in the consumption experience. Journal of Consumer Behaviour,3(2), 107– 127.
Hudson, B.T., (2011a), Brand heritage and the renaissance of Cunard. European Journal of Marketing,45 (9/10), 1538– 1556
Inglehart, R. and Baker, W.E., (2000), “Modernization,cultural change, and the persistence of traditional values”, American Sociological Review, Vol. 65 No. 1, pp. 19-51.
Kapferer, J.-N., (2004), The New Strategic Brand Management, Kogan Page, London.
Keller, K.L. and Lehmann, D.R., (2006), “Brands and branding: research findings and future priorities”, Marketing Science, Vol. 25 No. 6, pp. 740-59
Labadi, S. (2007), “Representations of the nation and cultural diversity in discourses on world heritage”, Journal of Social Archaeology, Vol. 7 No. 2, pp. 147-70.
Timothy, D.J. and Boyd, S.W., (2003), Heritage Tourism, Pearson Prentice Hall, Harlow, UK.
Urde, M. (2003), “Core value-based corporate brandbuilding”, European Journal of Marketing, Vol. 37 Nos 7/8, pp. 1017-40.
Urde, M., Greyser, S.A. and Balmer, J.M.T., (2007), Corporate brands with a heritage. Journal of Brand Management,15 (1), 4– 19
Van Liebrenz-Himes, M., Shamma, H. and Dyer, R.F., (2007), “Heritage brands – treasured inheritance or ‘over the hill”, paper presented at the Marketing History at the Center Conference (CHARM),Durham,North Carolina,17-20 May, pp.140-5