Copyright (c) 2023 Dian Sudiatini, Chayani Farhanah Putri, Gita Atya Turohmah, Jalu Elang Ageng
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
MARKETING STRATEGY IN INCREASING SALES VOLUME OF RAJAWALI MOTOR SHOWROOM CARS
Corresponding Author(s) : Dian Sudiatini
International Research of Multidisciplinary Analysis,
Vol. 1 No. 4 (2023): International Research of Multidisciplinary Analysis
Abstract
Rajawali motor is one of them by buying used goods, which are more affordable but the quality is still good, currently the growing used goods business is buying and selling used cars. The research method is one way to search, obtain, collect, and record data, both in the form of primary and secondary used for the purposes of compiling a scientific paper, In this research was conducted to find out and analyze marketing strategies through SWOT analysis. The marketing strategy carried out by the Rajawali Mobil Showroom, namely by carrying out a marketing mix strategy (Marketing mix) is the main point carried out by the company to achieve its marketing goals in increasing sales volume
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- Barusman, M. Y. S. (2019). Sales Structure Strategy in Bumiputera Muda LLC 1967 General Insurance Branch Lampung, Indonesia.
- Hasan, A. (2023). The Effect of Marketing Mix Strategy on Increasing Sales Volume of Silk Cloth. Advances in Business & Industrial Marketing Research, 1(1), 36-47.
- Maliq Muktadir.2020. Strategi Pemasaran : Pengertian, Contoh, Jenis, Konsep, Tujuan, Fungsi. https://www.kudupinter.com/2019/09/strategi-pemasaran.html
- Setiawati, C. I., Protopan, S., & Yuliati, A. L. (2019, May). Problematic of Secondhand Car Products in Palembang: Analysis of marketing mix towards purchase decision. In 1st International Conference on Economics, Business, Entrepreneurship, and Finance (ICEBEF 2018) (pp. 445-450). Atlantis Press.
References
Barusman, M. Y. S. (2019). Sales Structure Strategy in Bumiputera Muda LLC 1967 General Insurance Branch Lampung, Indonesia.
Hasan, A. (2023). The Effect of Marketing Mix Strategy on Increasing Sales Volume of Silk Cloth. Advances in Business & Industrial Marketing Research, 1(1), 36-47.
Maliq Muktadir.2020. Strategi Pemasaran : Pengertian, Contoh, Jenis, Konsep, Tujuan, Fungsi. https://www.kudupinter.com/2019/09/strategi-pemasaran.html
Setiawati, C. I., Protopan, S., & Yuliati, A. L. (2019, May). Problematic of Secondhand Car Products in Palembang: Analysis of marketing mix towards purchase decision. In 1st International Conference on Economics, Business, Entrepreneurship, and Finance (ICEBEF 2018) (pp. 445-450). Atlantis Press.