Copyright (c) 2023 Preiselia Constella Yudita Putri, Amin Sadiqin
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
CUSTOMER CHARACTER ANALYSIS OF CATERING SERVICESFOR CELEBRATION NEEDS IN SIDOARJO
Corresponding Author(s) : Amin Sadiqin
International Research of Multidisciplinary Analysis,
Vol. 1 No. 3 (2023): International Research of Multidisciplinary Analysis
Abstract
This study aims to assess the behavior of customers who use catering services in Sidoarjo. The type of research used is a description experiment using several variations in the behavior of resource persons. This study used frequency tables, bar charts, and cross-tabulations data processing methods. The process of obtaining resource persons in this study uses convenience samples. This research was obtained from experiments based on the type of healthn male and female speakers. Based on the dissemination of the frequency of age and work of the interviewees. Some kinds of catering services that are often used are buffets with the most principle is efficient. The side that encourages the resource persons is friends and resource persons who use the speaker's services during the celebration. The catering used by the resource person is CV CATHLEA CATERING, the resource person obtained catering information throughfriends. The most resource persons use catering services every year and feel satisfied using catering services. Most of the speakers were satisfied because they were by customers' wishes
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- Kotler, Philip, and Gary, Armstrong, Principles of Marketing, Prentice Hall International Edition, Ninth Edition, New Jersey, 2015
- Kotler, Philip, and Gary, Armstrong, Principles of Marketing, Prentice Hall, Global Edition, Thirteenth Edition, New Jersey, 2017
- Lupioadi, Rambat, Manajemen Pemasaran Jasa : Teori dan Praktik, Salemba Empat, Edisi Pertama, Jakarta, 2010
- Schiffman, Leon G. and Leslie Lazar Kanuk, Consumer Behavior, Prentice Hall International Edition, Ninth Edition, New Jersey, 2016
- Schiffman, Leon G. and Leslie Lazar Kanuk, Consumer Behavior, Prentice Hall International Edition, Seventh Edition, Englewood Cliff, New Jersey, 2014
- Solomon, R. Michael. 2011. Customer Behavior: Teori dan penerapannya dalam Pemasaran. Bogor: Ghalia Indonesia
- Swastha D. Basu, dan Handoko. T. Hani, Manajemen Pemasaran: Analisa Perilaku Konsumen, BPFE-Yogyakarta, Edisi Pertama, Yogyakarta,http://telpon.info/katering/surabaya 6/12/2012
References
Kotler, Philip, and Gary, Armstrong, Principles of Marketing, Prentice Hall International Edition, Ninth Edition, New Jersey, 2015
Kotler, Philip, and Gary, Armstrong, Principles of Marketing, Prentice Hall, Global Edition, Thirteenth Edition, New Jersey, 2017
Lupioadi, Rambat, Manajemen Pemasaran Jasa : Teori dan Praktik, Salemba Empat, Edisi Pertama, Jakarta, 2010
Schiffman, Leon G. and Leslie Lazar Kanuk, Consumer Behavior, Prentice Hall International Edition, Ninth Edition, New Jersey, 2016
Schiffman, Leon G. and Leslie Lazar Kanuk, Consumer Behavior, Prentice Hall International Edition, Seventh Edition, Englewood Cliff, New Jersey, 2014
Solomon, R. Michael. 2011. Customer Behavior: Teori dan penerapannya dalam Pemasaran. Bogor: Ghalia Indonesia
Swastha D. Basu, dan Handoko. T. Hani, Manajemen Pemasaran: Analisa Perilaku Konsumen, BPFE-Yogyakarta, Edisi Pertama, Yogyakarta,http://telpon.info/katering/surabaya 6/12/2012